THE LAST BARF BAG,
FOR DRAMAMINE
Dramamine® spent the last 75 years perfecting the art of nausea prevention.
Unfortunately, that pursuit may have had an unintended side effect:
barf bags don’t have as much barf to catch anymore, and their industry has been impacted as a result.
That just didn’t sit right with us.
So, we set out to pay tribute to the barf bag,
filling it up for the first time in years with something new: purpose.
THE GUN VIOLENCE HISTORY BOOK, FOR ICHV
A book full of data, chapters, newspaper articles and photos that has done what history has been unable to do: stop a bullet.
SPEAKING EXCHANGE,
FOR CNA
Young Brazilians want to learn English.
Elderly Americans living in retirement homes just want someone to talk to.
Why not connect them?
SAD ROBOT,
FOR MICHELOB ULTRA
The launch of the platform “It’s only worth it, if you can enjoy it” on Super Bowl LIII.
MAYO HATERS,
FOR NOTCO
If you hate mayo, you'll hate NotMayo.
BAGEL TAX,
FOR PHILADELPHIA
We found a tax loophole: a special bagel that can’t be taxed because it doesn’t need to be sliced.
TEDDY GUN,
FOR ICHV
In 2015, 36.252 people were killed by guns in the USA. Zero were killed by Teddy Bears.
Yet there are more regulations for manufacturing Teddy Bears than guns. So we created the Teddy Gun. The unregulated Teddy Bear: a symbol for the lack of common sense gun regulations.
THE TOUGHEST BAG,
FOR GLAD
To launch Glad’s toughest bag, we put it to the toughest test: America’s worst airports.
CHEESECAKE IS EVERYTHING,
FOR PHILADELPHIA
Last holiday season, there was a national Philadelphia Cream Cheese shortage.
Today everything is back to normal. Kind of.
TENDIES 4 Y'ALL,
FOR POPEYES
When everyday people felt like they were getting screwed by “the man,” we let them know we were on their side by offering what they wanted: Tendies. We turned banned stock codes from RobinHood into promo codes for free chicken in the Popeyes app.
FEELADELPHIA,
FOR PHILADELPHIA
You don't just taste it, you feel it.
"Chair"
"Bath"
"Rug"
PRONOUN PLATES,
FOR LYFT
Just like license plates help you identify your ride, pronouns help identify you.
THE JUMP,
FOR GLAD
Taking out the trash is not an easy task.
And to push the limits of Glad’s LeakGuard technology, we put it to the ultimate test: a Hollywood stunt.
WATERMARKS FOR WATER,
FOR GETTY IMAGES
On World Water Day, we transformed Getty Images’ iconic asset, the watermark, and used it to tackle the water crisis. What started as a day is now Getty Images’ ongoing commitment to the water crisis.
THE GREATEST INNOVATION EVER (IN TRASH),
FOR GLAD
A sleek, high-storage, leak-proof product? In trash, it's possible.
NO ARTIFICIAL INTELLIGENCE,
FOR MICHELOB ULTRA
There’s enough artificial in the world.
"Joke"
"Fumble"
MARIAS,
FOR INTIMUS/ KIMBERLY-CLARK
Every story has two sides. This one has six. 6 Marias, 6 movies, 1 story. Six movies simultaneously shown on the 6 Telecine channels.
THE HIV POSITIVE POSTER,
FOR GIV
A poster with an actual drop of HIV-positive blood to fight prejudice.